What is the Facebook Ad Manager?

The Facebook ad manager is a web application that allows advertisers to create and manage their ad campaigns. It requires a Facebook personal profile, and users can create ads, modify creative, and check the performance of their campaigns. This application also offers reporting and analytics tools for better campaign management. It allows you to track your ad campaign's performance and determine what needs to be changed. This tool is especially useful for online businesses and marketers, as it can help you measure the effectiveness of your ads.

You can create a variety of ads on Facebook, from one image to a carousel, full-screen on mobile devices, and more. You can also include headlines, text, and other features to maximize your chances of capturing your audience's attention. Once you've selected a variety of ads, you'll want to optimize them for each type of device. With a few simple clicks, you'll be able to customize your Facebook ad campaign for maximum impact.


Facebook's ad manager will display a high-level view of all your campaigns. It will display aggregate data as well as customizable metrics, allowing you to drill down into specific time periods and analyze individual ads. It will also let you see how well your ads are performing, which can help you choose the right message, audience, and collateral. You can also check out your ad manager to see how well your ads are performing.